Marketing Planning and Strategy Case Book By Subhash C. Jain
Kindle marketing planning and strategy case book review
This casebook is a collection of the cases from Jain s Marketing Planning and Strategy 6e It includes 29 cases that have been used at such schools as Harvard Business School Stanford University E.
Book Marketing Planning and Strategy Case book M Lyon IESE and the University of Connecticut The cases involve companies that the reader will be familiar with Anheuser Busch Carvel Dell Computers FedEx UPS Gillette KFC Lever Brothers L Oreal Kmart Wal Mart Procter Gamble Kodak Fuji Polaroid Playboy Coca Cola and Sony Cases to illustrate each aspect of marketing strategy are included Marketing Planning and Strategy Case Book
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